Campaign
Key visual conception and creation, activation for the new Red Cross Campaign.
Promote a specific hashtag that could be used by people in their countries to report abuses, crimes of
war and facts in violation with civil rights. With a single hashtag it becomes possible to invoke the ICRC and make people around the globe aware of authorities abuses. GENEVAI becomes the Artificial Intelligence you can rely on through a strong campaign.
Freelance work for Publicis Conseil
Julia Benhamou 