Our Core Product Stories

Brand book

Conception of the new Mevius’ Brandbook, based on the brand story, about the process of choosing the right tobacco to manufacturing the perfect ending product. Printed at L’imprimerie du Marais.
Art Direction, Layout Design.
Many thanks to Aurore Amouroux for her guidance and knowledge of paper and printing techniques

Agency : Dragon Rouge

BOX DESIGN & TOTE BAG

Packaging Conception of a box and a totebag distributed to all the Markets participating to the Workshop taking place in Tokyo in February. The Box contained the Brand Book and an USB key with the latest brand movie.

PAGE LAYOUT
As we progress through the book’s pages the layout becomes more unstructured, the first chapter about expertise is square and meticulous as the product’s research, the one about exploration becomes more free and as we reach the experience chapter, the layout comes out of any boundaries on purpose.

FINITIONS
Using blue hot foil and debossing for the cover, die-cut process, Pantone shimmery tones and micro doted die-cut for inner pages to remind the filter technology.