Campaign 2019
Key visual conception and creation, pre-shooting intentions and activation for the new Twingo
car launched in 2019. The initial intention was to adress to David Lachapelle for the T.V commercial and the photography prior to the Key Visuals.
Publicis Conseil
City-dweller, with its all new features, the new Twingo can never be too much, it adresses mainly to women, as they are known to be the main buyers for this Renault range. The Commercial shows strong independant women, without any complex, they wear what they want, do what they want, revendicating their feminity, without caring for the others judgement.
Here was the final release :
Julia Benhamou 