Rockstar Energy Drink

New Campaign for Rockstar Energy Drink. Pepsico’s aim was to launch the product on French market in 2022. The target is mainly in its 30’s and in demand of a way to focus through the day and be efficient no matter the occasion, partying, working, going for a run etc…
Rockstar helps them by pushing their limits and meeting their challenges every day.
360 AD for on site and social media marketing, commissioned by Keemia agency